How to Use Facebook to Recruit

by | Mar 15, 2019 | Recruiting, Social Media

In the age of digitalization, social media has taken the world by storm. Therefore, it should not come as a shock that some companies are favoring Facebook as a recruitment platform. In this article, we shall look at how we can optimize the popular online media platform for our employment needs.

Account Creation The initiatory step for any online user is the creation of a Company Facebook account. It is important to showcase the legitimacy of the company by stating its address and contact details along with a high-definition logo as its profile picture.

Job Listings This is the crucial part of the recruitment process as they directly refer to the job openings. To create a listing, navigate for the ‘’write something’’ tab in your account and hit ‘’Publish A Job Post’’. Now, provide information on your company, including a link to the official online application form if possible.

Marketing experts suggest that write-ups begin with a call-to-action leading to a ‘’yes’’ or ‘’no’’ prompt. This strategy tends to better entice potential employees compared to a static post. For example, ‘’Are you ready to end illiteracy as an educator?’’ could be applied for a job opportunity at an academic institution. Make the listing personally meaningful, emotionally involving the reader from the start.

Ads Boosting and Events To improve the chances of getting the right candidate, you should boost your Facebook ads upon learning more about popular work culture information from people around you and apply that knowledge to your listings.

Locate your job posting, click on ‘’Boost Job’’, select your targeted demography based on interest groups and geography. Determine the duration and budget of your advertisement and finalize the details. Now Facebook will assist with the online advertisement.

Additionally, adding a relevant image to the listing could spruce up the post since a clunky wall of text might ward off interests. Experts believe this could increase interest by up to 230 percent. To mount interest in a job fair or recruitment drive, employ the Facebook Events feature. This is accessible by clicking on the ‘’Create Event’’ on the left side of the page.

Specify the information of the event and boost a Facebook ad for improved promotion. Once the post goes public, you will be notified of the interested parties and turnout for the event. The Power of Video

With the influx of quality camera phones, it becomes easy to film a video on the go. Add powerful video uploads to your event or job listings for a greater draw. Alternatively, the ‘’Go live’’ option allows you to broadcast real-time videos to interact with potential candidates with the convenience of being anywhere.

has truly been made convenient with Facebook.

Article provided by Advocate Staffing – 1500+ successful K-12 and Higher Education executive searches completed.  Ranked #1 Education Executive Search Firm (2016, 2017 & 2018)